A digital presence studio built for lean marketing teams

Senior marketers rarely start from zero.

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By the time you look for outside help, there is already a strategy, a stack of decks, an in‑flight site project and a team juggling BAU alongside “just one more initiative”.​

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The hard part is not ideas. It is orchestrating brand, web, content and journeys in a coherent way with the team and tools you actually have.​

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A digital presence studio like Lobos exists to plug into that reality. Not to replace your strategy, but to help you land it across the ecosystem your customers experience every day.​

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Why a digital presence studio instead of another agency

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Traditional agencies are optimised for large scopes, big retainers and multi‑layered teams. Freelancers are optimised for narrow, specialist tasks.​

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Many CMOs and heads of marketing sit in between:

• You need cross‑channel thinking, but cannot justify a full agency bench.
• You need senior execution, but do not have time to micro‑manage a roster of freelancers.
• You need someone who understands the internal politics and constraints, not just the surface brief.​

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A digital presence studio sits in that middle ground by:

• Thinking like a product team for your digital presence.
• Owning the connective tissue between brand, site, content, CX and measurement.
• Staying small enough that you always know who is doing the work.​

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How Lobos plugs into your world

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Lobos is designed to integrate with the way you already plan and report, instead of making you adopt a whole new operating model.​

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The work usually falls into three streams:

• Planning the ecosystem. Translate your commercial goals and marketing strategy into a practical roadmap for brand, site, campaigns and key journeys.
• Designing and building. Create and refine the pages, flows, modules and content that bring that roadmap to life using your chosen platforms.
• Enabling the team. Package the work into systems ( templates, patterns, libraries) so your internal team and existing partners can run with it.​

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This might look like re‑architecting navigation and key flows, building a realistic landing page framework for campaigns, or tightening the story and structure of core product pages.​

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The emphasis is always on work that is shippable and maintainable by your team, not just impressive in a presentation.​

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What it feels like as a senior marketer

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From a CMO or head‑of‑marketing perspective, the value is less “we made a shiny thing” and more “this makes my job easier to do and defend”.​

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Working with a digital presence studio like Lobos feels like having:

• A partner who can join leadership conversations about direction, then translate them into practical scope and backlog.
• A consistent crew who understands your constraints and does not need the whole backstory every time.
• Someone thinking about the integrity of the whole customer journey while you juggle stakeholder priorities.​

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You still own the strategy, numbers and internal narrative. Lobos focuses on making the digital touchpoints align with that narrative.​

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When a digital presence studio is the right lever

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Lobos is usually the right lever when:

• You are responsible for results across brand, demand and digital, but your team is already at capacity.
• You have outgrown ad‑hoc support and need a more joined‑up approach without hiring a full internal squad.
• You want external craft and perspective that respects your strategy instead of trying to overwrite it.​

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In those moments, a digital presence studio gives you a way to progress the work you care about (ecosystem, journeys, execution quality) without adding more direct reports or spinning up a giant agency relationship.​

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If your week currently swings between exec reviews, QBR decks and unblocking production, having a focused digital presence studio in your corner can be the difference between “we should do this” and “this is live”.​

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