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Presence Magazine
Insights and inspo for growing businesses and the people driving them
Lobos – The tiny studio obsessed with your digital presence
Meet Lobos, the digital presence studio built for growing businesses that want sharp strategy and execution, without the big agency circus.

Your business has grown up. Has your digital presence grown up too?
Many founders and CMOs are running a proven business on top of a Frankenstack of branding, DIY web builds and "we'll fix that next quarter" campaigns. (Shared wince.)
That gap is why Lobos exists.
A tiny digital presence studio with an unhealthy obsession with how your brand, site and journeys hang together.
If you are a founder, your list probably looks like:
- Make the business look as strong as the results.
- Stop making 7pm calls making amends to the "Preso-final Final FINAL final v16.pdf"
- Build growth foundations that last longer than one campaign.
If you are a CMO or senior marketer in a lean team:
- Turn leadership targets into a real roadmap, not random spike tactics.
- Get strategy slides off the page and into live pages, emails and content.
- Lift creative quality and consistency without burning everyone out.
Lobos sits between "one freelancer functioning on fumes" and "an agency with 5 layers of creatives producing your web tiles." Strategy, execution, and a too-detailed interest in your customer journeys from someone who has lived those sketchy scenarios.
What the studio does
Lobos is a digital presence studio, not a loose bunch of creatives making things look pretty. Think of it as a small product team for your digital presence. Strategy, design, content, CX and AI, working as one system.
For founders and senior marketers, that means turning revenue targets into a roadmap for your site, campaigns and journeys. Not just another deck that dies in a folder. It means a brand and website that match the business you run today, not the scrappy version from five years ago. And it means templates, components and systems your team or partners can actually use.
Why Lobos exists
Too many strong businesses stall because their digital presence cannot keep up with their growth. Loyal customers. Solid results. Then a brand and website that look like a group project no one owns.
On one side sit big agencies with beautiful decks, complex org charts and a creative crew you never meet. On the other side are freelancers juggling ten clients, three side projects and a nervous system made of coffee.
Lobos sits in the gap. Senior strategic firepower, lean delivery, and an unhealthy interest in fixing the mess instead of pretending it is not there.
Who Lobos is built for
Lobos is built for established, growing businesses that feel quietly embarrassed by how their digital presence looks or how it performs for its customers.
Founders and owners who want a brand and digital presence that finally looks like the business they actually run. CMOs and senior marketers who are tired of being the glue between strategy, creative, dev and the agency that never sends things on time.
If this sounds familiar, you are not alone. You have pockets of great work buried under three redesigns and two rebrands. You are still re-explaining the same basic story every time someone writes a campaign brief. Every new project feels like starting from scratch, even though you have enough decks to wallpaper the office.
The ecosystem approach
Lobos treats brand, marketing, CX and design as one ecosystem, not separate projects. The work falls into five streams:
- Digital presence strategy that turns scattered channels into a connected ecosystem for the next 2-3 years.
- Brand presence and positioning so the brand feels like the results you already deliver.
- Marketing engine and performance to align website, offers and campaigns into a measurable acquisition system.
- Customer presence and retention to formalise journeys and automations as you scale.
- Design and AI-enhanced execution so you can ship fast without losing quality.
Every stream links back to commercial goals and your customers. The question shifts from "what should we post?" to "what business outcome are we trying to move this quarter?" and "how can we make this better for the customer?". That makes it easier to justify investment. Every asset and campaign has a clear job to be done.
How Lobos works with you
Working with Lobos should feel like adding a tiny senior in-house team that has seen this movie before. Including the part where everything is due next month. No ping pong table. No PS5. Just fat Figma files, journey maps out the wazoo and a chill inbox while everyone else refreshes timelines.
Engagements are simple on purpose:
- Strategy: agree what matters, what can wait, and what needs to be retired.
- Build: get the foundations done instead of leaving them in a backlog.
- Optimise: turn "we should test that" into real experiments, not just meeting notes.
For lean marketing teams, that means less time playing traffic cop and more time reporting numbers that matter. For founders, it means one partner who can talk positioning with the board and still care about the button copy.
Take a step towards clarity and consistency
If you are looking at your brand, site and campaigns and thinking "this is not doing us any favours," that is the work Lobos exists to help with.
If you want a studio that gets your world, your constraints and your jobs to be done, get in touch before the next quarter sneaks up again.
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