"People ignore design that ignores people"
- Josh Lobo
- Mar 9
- 3 min read
Frank Chimero, a designer and writer, said it best: "People ignore design that ignores people." This simple truth underscores the foundation of every great brand, product, and experience. If your brand, website, or customer experience fails to engage, connect, and resonate, you risk becoming invisible. Invisibility in business means lost opportunities, fading relevance, and a slow decline into obscurity.
Forgettable Brands Get Left Behind
We’ve talked before about the cost of boring. A forgettable brand doesn’t just struggle to stand out, it actively repels opportunity. The market isn’t waiting for another generic, templated, play-it-safe brand. Consumers crave experiences that are unique, visually compelling, and emotionally engaging.
Take Apple, for example. They don’t just sell technology, they sell an identity, an experience. From the moment you unbox an iPhone to the seamless interface of iOS, every touchpoint is meticulously designed to engage and delight. Dyson does the same in a different industry. They turned mundane household appliances into objects of desire by fusing cutting-edge engineering with sleek, intuitive design.
If your brand, website, or marketing isn’t designed with people in mind, people won’t care. Worse, they’ll ignore you entirely.
Web Design That Grabs Attention
Your website is often the first interaction a customer has with your brand. If it’s clunky, slow, or visually uninspiring, you’ve lost them before they even start exploring. Good web design isn’t just about aesthetics, it’s about usability, clarity, and experience. It needs to be intuitive, guiding visitors seamlessly toward action.
Think about how we use the internet today—fast, impulsive, and often distracted. If your site doesn’t load quickly, is difficult to navigate, or lacks visual appeal, users bounce.
Amazon’s site, while not the most beautiful, is a masterclass in user experience design. Every element is optimised for conversion. On the flip side, brands like Airbnb have mastered the art of blending form and function, creating interfaces that are both visually stunning and incredibly easy to use.
Customer Experience Makes or Breaks Brands
People don’t just buy products; they buy experiences. Every interaction a customer has with your brand—from the first click on your website to post-purchase follow-ups—shapes how they perceive you. If that experience feels seamless, engaging, and valuable, they stick around. If it’s frustrating or forgettable, they leave.
This extends beyond digital. Physical spaces, packaging, customer support—all of it contributes to how customers feel. Luxury brands understand this better than anyone. Buying a Tesla isn’t just about the car, it’s about the experience—no haggling, a minimalist showroom, and a sleek app-based user interface. Fashion brands like Gentle Monster and Kith have also mastered this approach, transforming their stores into immersive, interactive environments. Gentle Monster’s spaces feel like contemporary art galleries, blending avant-garde installations with high-end eyewear. Kith elevates retail with its unique aesthetic, incorporating design collaborations and even in-store cafés to create a full sensory experience that keeps customers engaged beyond just shopping.
Why Aesthetics Drive Engagement in an Instagram economy
We live in the Instagram economy, where people want to interact with beautiful things, interfaces, and experiences. Aesthetics have never been more important. But beauty alone isn’t enough—it has to be paired with function.
Social media has trained consumers to expect visually compelling experiences. If your brand, website, or customer experience doesn’t hold up, people move on. They want to engage with brands that look good, feel premium, and make them feel something.
Design That Connects and Converts
The brands that win today are the ones that get people. They don’t just design for themselves, they design for their customers. They make interactions easy, experiences delightful, and visuals compelling.
At Lobos, we help brands create digital experiences that attract, engage, and retain customers. If your brand or website feels like it’s running on autopilot, we can fix that. Let’s build something people actually want to interact with.
