Beanrunner Brand
A bold coffee marketplace brand that swapped hipster brown for vibrant, customer‑first energy.
The challenge
Beanrunner was building an online marketplace for coffee lovers who didn’t see themselves in the usual aesthetic of stripped‑back cafes, craft‑paper bags and moody browns. They needed a brand that felt bold, modern and inclusive, something that could live comfortably as a digital product, while still tapping into the warmth and connection of catching up over a cup.
Our approach
We started by defining the role of Beanrunner in people’s lives: not just another supplier, but a connector between diverse coffee drinkers, roasters and experiences. From there, we deliberately moved away from the expected palette and visual tropes of the category, exploring vibrant colours, clean typography and a simple, tech‑forward logo that would feel at home in a digital marketplace interface.
Visual and verbal identity
The visual system centred on bold blocks of colour, clear layouts and a photography direction that showcased a wide range of people and moments, not just latte art. Imagery was intentionally provocative and energetic to drive standout, while still feeling approachable and human. We wrapped this in the tagline “How you bean,” a playful sign‑off that kept the focus on the customer: the way they like to drink coffee, and the way coffee creates space to check in with each other.
Brand in action
To make the identity practical for launch, we built a brand pack that included sales decks, business cards, letterheads, stickers and event‑ready merchandise for an upcoming trade show. This gave the team everything they needed to show up consistently across pitches, meetings and in‑person activations, while reinforcing a brand that felt genuinely different in the coffee space.
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