Semann & Slattery Website

In plain terms: The core job

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When someone lands on the Semann & Slattery site, they want to quickly find a webinar, workshop, conference, coaching option or free resource that fits their situation, without clicking in circles or second‑guessing themselves. The new site is designed to guide them straight to what they need and give them confidence they are in the right place.​

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What wasn’t working

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• The old site was hard to navigate, so people struggled to find the right events and free resources for their role or challenge.​
• The brand looked and felt different across pages, which made the experience confusing and less trustworthy than it should have been.​

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What we changed

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• Restructured the site around how educators actually search: clear paths into online learning, in‑person learning, conferences, coaching and free resources.​
• Applied the new Semann & Slattery brand consistently, so the whole experience feels modern, calm and reliable from homepage to registration and beyond.​

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How we worked

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Over nine months, we moved through discovery, planning, design, build and testing, partnering with Brisbane development studio Fluent to bring the new site to life.​

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Every decision was anchored in real scenarios like “I need a leadership webinar this term” or “I want a practical article I can share with my team this week.”​

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Result and what’s next

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The new site has been warmly received by Semann & Slattery and their customers, with clearer navigation and a much stronger sense of who they are and how they can help.​

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Next, we are planning AI‑powered search and customer support to make it even faster for visitors to move from “I have a question” to “I’ve found exactly what I need,” with every new feature shaped by real customer needs.

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