Lift Inner West Website

The core job

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The website needed to do three things really well: help people understand how Lift is different from the typical gym, show them the private studio and team they will be working with, and make it easy to take the first step – usually a consult or enquiry form. Everything from the structure to the copy was shaped around busy adults who want a supportive, private space, small but sustainable changes, and trainers who meet them where they are rather than “flogging” them.​

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How we worked

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‍‍The site was built in WordPress using the Divi page builder and connected into a Go High Level CRM, so every enquiry could trigger the right follow‑up workflow behind the scenes. The design language is deliberately soft and calm, and the tone is warm, knowledgeable and empathetic, reflecting Lift’s focus on long‑term health, not quick fixes.​

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On top of the build, there is an ongoing weekly retainer with owner and head trainer Kris Mount, which means strategy, UX, copy and design can be constantly interrogated, refined and aligned with what is happening on the gym floor and in the business. This close, ongoing collaboration allows small improvements (from layout tweaks to new lead magnets and landing pages) to compound into meaningful gains in both website performance and overall business results.​
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As the business grew, the site evolved to serve new audiences such as older adults, NDIS participants and their carers, with dedicated sections that speak to their specific motivations, fears and outcomes. By understanding what carers are trying to achieve (confidence, safety, trust and practical support) the content could highlight how Lift helps them as well as the person they care for.​

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The result

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‍Keeping the customer at the centre has paid off: Lift has seen steady growth in leads and conversions across all key audiences, contributing to a near‑doubling of revenue over 18 months and a strong pipeline going into 2026. The site now clearly presents services ranging from personal training to NDIS programs and exercise physiology, supporting the launch of new allied health offerings while carefully adjusting the messaging to feel both caring and clinically credible.​

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