Making the website the centre of their marketing universe
The website needed to do three things really well: help people understand how Lift is different from the typical gym, show them the private studio and team they will be working with, and make it easy to take the first step – usually a consult or enquiry form. Everything from the structure to the copy was shaped around busy adults who want a supportive, private space, small but sustainable changes, and trainers who meet them where they are rather than “flogging” them.
Over 18 months, the Lift Inner West website was rebuilt and then continuously refined to become the core of the studio’s marketing, the place every campaign points to and the primary channel for turning interested visitors into long‑term clients. The site now acts as the hub for enquiries, bookings and automated workflows, supporting a business that has almost doubled its revenue over that period.
The site was built in WordPress using the Divi page builder and connected into a Go High Level CRM, so every enquiry could trigger the right follow‑up workflow behind the scenes. The design language is deliberately soft and calm, and the tone is warm, knowledgeable and empathetic, reflecting Lift’s focus on long‑term health, not quick fixes.
On top of the build, there is an ongoing weekly retainer with owner and head trainer Kris Mount, which means strategy, UX, copy and design can be constantly interrogated, refined and aligned with what is happening on the gym floor and in the business. This close, ongoing collaboration allows small improvements (from layout tweaks to new lead magnets and landing pages) to compound into meaningful gains in both website performance and overall business results.
As the business grew, the site evolved to serve new audiences such as older adults, NDIS participants and their carers, with dedicated sections that speak to their specific motivations, fears and outcomes. By understanding what carers are trying to achieve (confidence, safety, trust and practical support) the content could highlight how Lift helps them as well as the person they care for.
Keeping the customer at the centre has paid off: Lift has seen steady growth in leads and conversions across all key audiences, contributing to a near‑doubling of revenue over 18 months and a strong pipeline going into 2026. The site now clearly presents services ranging from personal training to NDIS programs and exercise physiology, supporting the launch of new allied health offerings while carefully adjusting the messaging to feel both caring and clinically credible.
“Since working with Josh over the past 8 months, we have accomplished more than I could have imagined. I asked Josh to guide me through the process of transforming my small business into a brand—not just a product on a shelf, but a brand that people are proud to be a part of, from staff to consumers. Josh took the time to understand the current state of my business and the essential building blocks, from the tech stack to the customer journey. Not only have we been working through the new strategic planning process he helped me create, but we are also thriving and deepening our brand recognition in our area, building a brand that will continue to thrive in the future. As a fast-paced business owner with numerous ideas and strong operational skills, I needed someone to help harness my drive and ideas. Josh has partnered with me to properly plan and build strategies for effective implementation.”
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