01 · Review
Brand analysis
An audit of every brand, site and service page, plus security, privacy and AHPRA exposure, ready for your executive team.
For hospitals & care groups
One organisation. Every site, one story.
For marketing teams, executives and boards at private hospitals, aged care providers, day surgeries and specialist centres. We bring every site, service and specialist under one credible brand, on a website your IT team and board can sign off.
Sound familiar?
What we build
Every site and service, one clear system.
Groups that grow by acquisition end up with a logo per site and a website per service. We set out how the parent, each site and each service relate, then build one design system they all share.
Brand architecture
Your Health Group
North Shore Hospital
Day Surgery Centre
Aged Care, Parramatta
Imaging, Chatswood
Every site shares
- One design system
- One specialist directory
- One referrer portal
What we think
Three things we believe about health organisations.
Consistency is a safety signal.
When every site looks different, patients and families wonder what else is inconsistent. One clear brand says the care is joined up too.
Families are the real audience.
In aged care and specialist services, the person researching is often a son, daughter or carer. The site has to answer their questions first.
Boards need evidence.
A website is part of your risk profile. We document how it's built, hosted and secured, so your board and auditors can sign off with confidence.
The problems we solve
Where larger health organisations get stuck.
Bigger organisations rarely lack ambition. They lack a single system everyone can work from. Here's what that usually looks like.
The problem
A different brand at every site.
How we respond
Brand architecture that decides what stays, what merges and how each site relates to the parent, rolled out in stages.
One organisation patients recognise everywhere.
The problem
Families can't find fees, availability or contacts.
How we respond
Clear pages for each service with fees, eligibility, availability and a named contact, written for carers as well as patients.
Fewer calls, better enquiries.
The problem
Specialist pages are all over the place.
How we respond
A shared specialist directory with consistent profiles, searchable by service, location and condition.
Specialists and referrers trust the listing.
The problem
Nobody can answer the board on risk.
How we respond
A data map, security controls and documentation aligned to the Privacy Act, NDB scheme and Essential Eight.
Governance sign off, without the guesswork.
What we do
One brand your patients, families and specialists can trust.
From the first review to ongoing care, in whatever order your business needs.
02 · Refresh
Brand architecture
How the parent, each site and each service relate, so growth by acquisition stops splitting the brand.
03 · Migrate
Redesign and migration
Sites rebuilt on one design system in priority order, with redirects mapped and procurement sign off at each stage.
04 · Grow
Content
Service, specialist and family pages with fees, eligibility and contacts, written for patients and carers.
05 · Optimise
SEO and AEO
Technical foundations and structured content across every site, found on Google and quoted by AI search.
06 · Care
Web care
Monthly maintenance, security patching, uptime monitoring and reporting your board can read.
How it works
A staged rollout that never breaks what's working.
- 1
Review
An audit of every brand, site and service page, plus security, privacy and AHPRA exposure.
- 2
Architecture
Brand architecture and site structure agreed with marketing, executives and IT.
- 3
Design system and build
A shared design system, then sites rebuilt in priority order, with procurement and security sign off at each gate.
- 4
Rollout and care
Staged launches, reporting and monthly care, with documentation for your board.
Secure and compliant by default
Health is Australia's most breached sector. So security is built into every site we make.
- Patient data kept out of inboxes and off servers you didn't choose
- No ad tracking on booking or condition pages
- Documentation your board, IT and auditors can review
Why Lobos
Big brand experience, without the agency overhead.
Lobos is led by Josh Lobo, with more than 20 years in brand and design, including enterprise launches for Westpac. You get senior thinking on every decision, and a team that works alongside your marketing and IT.
20+years in brand and design
4health clients in 2026
1senior lead, start to finish
2platforms your team can run: Webflow and WordPress
Fair questions
The things people ask before the first call.
Can you work through our procurement and vendor process?
Yes. We complete security questionnaires and vendor due diligence, and work under your data handling terms.
We have several sites and brands. Where do you start?
With brand architecture: deciding what stays, what merges and how everything relates to the parent. Then a staged rollout so nothing breaks.
Will you work with our IT and compliance teams?
Happily. We build to their standards and give them the documentation they need.
Can we show patient and family reviews?
Yes, with care. AHPRA prohibits clinical testimonials in advertising, so we set up reviews to stay on the right side of that line.
Who looks after the site once it's live?
We can, on a monthly web care plan with reporting, or we train your team to run it. Either way you own the site.
Let's build a presence that compounds.
Start with a free brand health check, or book a brand analysis call. We audit your brand, site, security and AHPRA exposure, and give you a clear plan.