01 · Review
Brand analysis
A senior look at your brand, site, story and security posture, with a prioritised plan before you spend a dollar on design.
For health startups
Launch a health product people trust from day one.
Wearables, sleep and fitness apps, health finance, AI coaching, connected care. Health buyers don't take risks on products that look unproven. We give health startups a brand and product site that looks investable on day one, explains the data story clearly, and scales with you instead of needing a rebuild at Series A.
Sound familiar?
What we build
Show the product, prove the data is safe.
Modern health products live on the phone, pull from devices and turn data into advice. We design brands and sites that show that experience clearly, and put privacy and security on show, so users, partners and investors trust what happens to their data.
What we think
Three things we believe about launching in health.
Trust comes before traction.
Health buyers are trained to say no to risk. Your brand has to look safe and established long before your numbers do, or the demo never gets booked.
Data trust is the product.
If you collect sleep, heart or spending data, people want to know where it goes before they connect a device. Say it plainly on the site and sign ups follow.
Build once, grow into it.
A launch site you'll throw away at Series A is a false economy. We build a system that scales with new products, markets and audiences.
The problems we solve
Where health startups get stuck.
Most of the founders we talk to have a strong product and a story that hasn't caught up. Here's what usually goes wrong, and what we do about it.
The problem
Users, partners and investors, one homepage.
How we respond
We map what users, clinical partners, funds and investors each need to hear, then give each a clear path from the homepage.
Every visitor finds their reason to believe in one click.
The problem
Procurement stalls on security.
How we respond
A plain language security and privacy page, backed by how the site is actually built and hosted.
Fewer questionnaires, faster yeses.
The problem
The brand looks like a side project.
How we respond
Positioning, identity and messaging that look as considered as the product, built as a system your team can use.
Investors and enterprise buyers take you seriously.
The problem
Nobody owns the website.
How we respond
We build in Webflow or WordPress so your team can update it, and look after the rest on a monthly web care plan.
Marketing moves at product speed.
What we do
Everything you need to get to market, and nothing you don't.
From the first review to ongoing care, in whatever order your business needs.
02 · Refresh
Brand
Positioning, naming support, messaging and identity built for a health buyer's first question: can we trust you?
03 · Build
Launch website
A product site in Webflow or WordPress your team can update, with app store links, waitlists, partner and investor pages, and a clear privacy and data page.
04 · Grow
Content
Feature pages, how it works explainers and evidence pages for users, clinicians and partners, written without overclaiming health outcomes.
05 · Optimise
SEO and AEO
Technical and on page foundations so you're found on Google and quoted by AI search. Organic only.
06 · Care
Web care
Updates, patching, backups and uptime monitoring every month, so your team stays on the product.
How it works
From first call to launch, one clear step at a time.
- 1
Review
A senior look at your brand, site, story and security posture, with a clear list of what matters most.
- 2
Strategy
Positioning, audience paths and messaging, agreed before anything is designed.
- 3
Design and build
Identity, site design and build, with content written for each audience.
- 4
Launch and care
Launch, monitoring and monthly care, so the site keeps up with the product.
Secure and compliant by default
Health is Australia's most breached sector. So security is built into every site we make.
- Security questions answered on the site, before procurement asks
- Forms and demo requests that keep health data out of email
- Card payments through certified gateways, never through your site
Why Lobos
Senior thinking, from someone who's done it.
Lobos is led by Josh Lobo, with more than 20 years in brand and design across financial services, tech and health. You work with the person doing the thinking, start to finish.
20+years in brand and design
4health clients in 2026
1senior lead, start to finish
2platforms your team can run: Webflow and WordPress
Fair questions
The things people ask before the first call.
We're pre revenue. Is this too early?
Not if buyers need to trust you before they'll trial you. We scope to what gets you to market now, and build a system that scales instead of a site you'll throw away.
How fast can we launch?
It depends on scope and how settled your positioning is. After the Review, you get a timeline for your project before anything starts.
Can you help with investor and partner materials too?
Yes. Pitch decks, one pagers and partner kits come from the same brand system, so the story stays the same everywhere.
Do you handle security for our product?
We handle the website and marketing layer. For product and infrastructure, we work alongside healthcare IT specialists.
Can our team update the site after launch?
Yes. We build in Webflow or WordPress and train your team. Most startups also keep us on a monthly web care plan for updates and new pages.
What does it cost?
Brand and website projects start from $10K, scoped in fixed price phases. The best place to start is a free brand health check, then a brand analysis call.
Let's make the product look as good as it is.
Start with a free brand health check, or book a brand analysis call. A senior look at your brand, site and launch plan, with a clear list of what to fix first.