01 · Review
Brand analysis
We audit your brand, site, rankings, security and AHPRA exposure, and show you where patients drop off.
For practices
Your care is world class. Does your website say so?
For dental, physio, psychology, GP, imaging and allied health practices, often run by the clinician whose name is on the door. We build brands and websites that match the quality of your care, so patients and referrers trust you before they meet you, then book.
Sound familiar?
Recent work · Lift Inner West
A practice site that grew into two services.
Lift added exercise physiology to its personal training studio. We moved the site to Webflow without losing its local rankings, upgraded the brand, wrote new pages for conditions, NDIS and referrers, and connected every enquiry to the CRM.
Read the case studyliftinnerwest.com.au
What we think
Three things we believe about practice websites.
Your site is the front desk.
Most patients decide before they ever call. If the site answers the questions your receptionist answers every day, the phone gets quieter and the books get fuller.
Referrers are customers too.
GPs, physios and specialists need to know who you see and how to refer, fast. A page for them earns more referrals than any brochure.
Compliance shapes the content.
AHPRA rules and patient privacy aren't an afterthought. We write and build with them from the first draft, so nothing needs pulling later.
The problems we solve
Where practice websites let patients down.
Good care, dated website. It's the most common thing we hear from practice owners. Here's what usually sits behind it.
The problem
The phone rings with the same questions.
How we respond
Searchable FAQs, clear fees and gap information, and what to expect at a first visit, written in plain language.
Your front desk gets time back.
The problem
Patients can't find the right service.
How we respond
Pages for each condition, service and audience, structured so search engines and AI assistants can find them too.
The right patients arrive already informed.
The problem
Referrers don't know who to send.
How we respond
A referrer page with who you see, how to refer and what happens next, plus downloadable resources.
More referrals, fewer phone calls.
The problem
Enquiries sit in an inbox.
How we respond
Forms and bookings connected to your practice software or CRM, with automatic follow up.
No lead goes cold.
What we do
Be trusted, then be booked.
From the first review to ongoing care, in whatever order your business needs.
02 · Refresh
Brand refresh
Positioning, messaging and identity that patients, referrers and your own team read the same way. Evolved, not thrown out.
03 · Migrate
Redesign and migration
A new site in Webflow or WordPress with every ranking page mapped and redirected, and booking and intake tools connected.
04 · Grow
Content
Condition, service and practitioner pages, written to AHPRA's advertising rules for patients and the GPs who refer them.
05 · Optimise
SEO and AEO
Local search, technical health and answers built for AI search, so the right patients find you. Organic only.
06 · Care
Web care
Monthly updates, security patching, backups and uptime monitoring, by the people who built it.
How it works
A clear path from first call to a site that works.
- 1
Review
We audit your brand, site, SEO, security and AHPRA exposure, and show you where patients drop off.
- 2
Plan
Services, audiences and pages mapped, with every existing ranking page protected.
- 3
Design and build
Brand refresh, site design, new content and integrations with your booking and practice systems.
- 4
Launch and care
Redirects, monitoring and monthly updates, so the site stays current and secure.
Secure and compliant by default
Health is Australia's most breached sector. So security is built into every site we make.
- Patient data kept out of inboxes and off servers you didn't choose
- No ad tracking on booking or condition pages
- Accessible to WCAG 2.2 AA, for every patient
Why Lobos
We've done this for practices like yours.
From allied health studios to imaging groups, we've rebuilt practice brands and websites that patients trust and referrers recommend, without losing the search rankings that took years to earn.
20+years in brand and design
4health clients in 2026
1senior lead, start to finish
2platforms your team can run: Webflow and WordPress
Fair questions
The things people ask before the first call.
Can you make our website compliant?
We build to the Privacy Act, AHPRA's advertising guidelines and WCAG accessibility, and give you the documentation to show it. The legal obligations stay yours. We make them easy to meet.
Can we show patient reviews?
Yes, with care. AHPRA prohibits clinical testimonials in advertising, so we set up reviews to stay on the right side of that line.
Will we lose rankings if we move platforms?
Not if it's planned. Every URL is mapped and redirected before cutover, and we watch Search Console for weeks after.
Can you connect our booking system?
Usually, yes. We work with the common practice and booking platforms, and with CRMs for follow up and reminders.
Will you work with our IT provider?
Happily. Most of our health clients have one, and we work to their security standards.
Who looks after the site once it's live?
We can, on a monthly web care plan, or we train your team to run it. Either way you own the site.
What does it cost?
Brand and website projects start from $10K, scoped in fixed price phases. The best place to start is a free brand health check, then a brand analysis call.
Let's build a presence that compounds.
Start with a free brand health check, or book a brand analysis call. We audit your brand, site, security and AHPRA exposure, and give you a clear plan.