Everyone’s selling from a different menu.
We take everything you sell and turn it into one lineup, named, priced and pitched the same way by everyone who sells it. Positioning, naming, pricing architecture: the strategy work that ends the improvised proposal. Sydney studio, working with growing businesses Australia-wide.
Sound familiar?
Four ways a grown business outgrows its own menu. Most clients arrive with at least two.
You’re scaling campaigns and content, but nobody can say how it all ladders up to a clear offer. Marketing is busy; the story isn’t getting clearer.
The product matured faster than the messaging. New markets meet you mid-sentence and can’t quickly grasp where you fit or why you’re different.
Sales, marketing and finance each describe your packages differently, sometimes in the same meeting, sometimes to the same client.
Every proposal gets built from scratch, because no two people sell the same lineup. Your best thinking lives in old decks nobody can find.
What do you actually get?
A working lineup, decided once, sold by everyone. The deck is just where it gets written down.
Positioning, decided
Where you sit in the market, who you’re for, and the one-line answer to "what do you actually do?", agreed once and used everywhere.
The offer lineup
Your products, packages and services organised into a menu a stranger can read at a glance: what leads, what upsells, what gets retired.
Naming that carries
Names for offers and tiers that explain themselves, evolved from what your market already knows rather than starting from zero.
Pricing architecture
How the lineup is packaged and priced: tiers, anchors and bundles structured so value is obvious before the sales call.
The sales narrative
The story that connects problem to offer to proof, written down, so every proposal starts from a spine instead of a blank page.
One source of truth
The lineup, language and pricing logic in one working document your whole team sells from, kept where the proposals get written.
How does it work?
Everything starts with the Review, then moves through clearly defined phases. Your team is in the room the whole way: they help prioritise, and they inherit the lineup when we leave.
The Review
60–90 minutes across your brand, offers and website. You leave knowing where the story frays, whether or not you hire us.
Audit & discovery
We interrogate what you sell, who buys it, and how every team currently describes it. The gaps between those three answers are the brief.
Architecture
Positioning, lineup, naming and pricing structure: drafted, pressure-tested against real sales conversations, then locked.
Enablement & handover
The lineup lands in your proposals, website and decks, and your team learns to run it. You inherit a system, not a dependency.
Where’s the proof?
Real clients, real lineups. After Semann & Slattery’s repositioning and rebuild, website traffic rose roughly 400%. The case study has the detail.
Working with Lobos has been a game‑changer for Beanrunner. They helped us develop a clear, memorable brand, including our tagline ‘How you bean’, along with a comms strategy that actually speaks to both roasters and coffee lovers. The sales collateral they created has made it much easier to explain our value and bring new coffee roasters onto the marketplace with confidence, instead of reinventing the pitch every time.
Fair questions.
What founders and CMOs ask before starting an offer architecture engagement.
What is offer architecture?
Offer architecture is the structure of what you sell: how products, packages and services are organised, named, priced and described. Done well, it means a stranger can make sense of your menu, your team sells one consistent lineup, and every campaign ladders up to an offer someone can actually buy.
How is this different from hiring a brand strategy consultant?
It’s the working end of brand strategy. Most strategy engagements stop at positioning statements and personas. We carry the thinking through to the lineup itself: what you sell, what it’s called, how it’s priced, how it’s pitched. The strategy turns up in the proposals your team actually sends, as well as the deck.
Do you rename our products?
Only where a name is doing damage. We evolve naming and packaging with clear links to what your market already knows, so customers don’t feel whiplash. You can spread the change over time rather than going all-in at once.
How long does an offer architecture project take?
Most run 8–12 weeks through fixed-price phases: audit and discovery, architecture, then enablement and handover. If a smaller scope solves it, that’s what we’ll recommend.
What does offer architecture cost?
Engagements start with the Review: a small fee, credited toward the work. Core builds run as fixed-price phases from low five figures (minimum $10k AUD) to six figures depending on scope. No hourly meters, no surprise variations.
See real rebrand costs in Australia →Offer Architecture decides what you sell. The other three pillars make sure it’s said, shown and shipped the same way everywhere.
The Review will tell you straight.
We read your lineup the way a stranger does: cold, no context. Then we tell you where the menu confuses, what leads, and what to fix first. Small fee, credited toward your engagement.